UNEMPLOYMENT PROBLEM

 The problem of unemployment is a world-wide reality. The developed countries like the U.S., England, France, Germany, Italy, etc. also suffer from this problem, but it is more pronounced in India. With the passage of time it has become worse. It has become a threat to India’s economic well-being and social development. It is one of the major causes of our poverty, backwardness, crimes and frustration among the people. India is the second largest country after China in terms of populations and man-power. But because of large scale unemployment there is no suitable employment for them. They are forced to remain idle.

            There are millions of young men and women waiting and waiting for job opportunities. This chronic problem of unemployment is not confirmed to any particular class, segment or society. It is all pervading. There is massive unemployment among educated, well-trained and skilled people, and it is also there among semi-skilled and unskilled laborers, small and marginal farmers and workers. Then there is underemployment. The jobs being created have miserably failed to keep pace with the ever increasing number of job-seekers. It is a problem which presents a great challenge to leaders, thinkers, planners, economists, industrialists and educationists.

            Our education system should be reviewed and changed according to our present needs. Like factories our universities, colleges and schools are still producing on a large scale, a rich crop of graduates fit only for white collar jobs in these offices. These graduates are fit only for such jobs as those of clerks, assistants, officers and bureaucrats sitting at tables in the offices. These educated but unemployed youths numbering millions and millions are a source of great anxiety and concern. Our education should be work-oriented. It should be such as enables a person to stand on his own feet instead of depending on others. It is really an irony that our highly educated and trained personnel like engineers, doctors, scientists etc. run after the government jobs. It is perhaps because of the education system started by the Bruisers long ago, which has totally lost its relevance and still prevails. They depend too much on the government and lack the courage and inspiration to stand on their own feet. There should be more and more emphasis on vocational education. There should be more and more technical institutions and training centers. Indiscriminate and unplanned admissions in colleges and universities should also be checked. Higher education should be reserved only for those who really deserved it.

            To alleviate this problem of unemployment and under-employment in villages a progressive employment scheme called Jawahar Rozgar Yojana was introduced in 1989. Over 440 laky families living under the poverty-line are likely to benefit from it. More such schemes are need to create gainful employment opportunities for scheduled tribes, scheduled castes and other backward classes and communities in the rural areas of the country. The rural unemployment has been a major contributory factor of this highest incidence of poverty in spite of our efforts towards development and industrialization.

COMMENT:

It's a recession when your neighbor loses his job; it's a depression when you lose your own.  ~Harry S. Truman~

When we heard about unemployment, we will feel like dying. We will worried about our own future, money, life, married, luxury and everything. But we forget to think about one thing…LUCK! Everybody have their own luck.

Steps to Soften the Price Increase Blow

Even the most sales savvy among us have had to fight back the nerves that materialize whenever we are faced with telling a customer about a price increase. Talking about it never makes for an easy conversation.
When discussing a price increase in a business-to-business environment, it is important to remember that our customers have probably had to have the same discussion with their own customers. A company exists only as long as it earns a profit and it can only do that if it delivers a quality product or service at the right price. This means that the key to any conversation about raising the price is to emphasize that such an increase will ensure product quality.
As you begin to prepare your strategy for communicating a price increase, ask yourself the following questions:

1. Does the customer take your product/service and add a standard percentage increase in price when selling to their customers?

If this is the case, you can point out that your customer will make more money by taking a standard percentage of a higher amount.

2. What percentage of the customer’s business is your product/service?

If the percentage is small, tell them that the amount of increase is only a small percentage of their total business. If the percentage is great, then you can emphasize that the price increase is necessary to maintain the level of product quality necessary for them to serve their customers.

3. Has the customer faced any other price increases from other vendors?

If so, try to identify what some percentages of the other increases have been. If yours falls into the low end, then you can point out how your increase is comparatively smaller than that of many others. If your increase is at the high end, you can either explain how yours is the only one you expect to take or that you wouldn't be surprised to see others coming back to take another round of price increases.

4. How does the customer view you and the products/services you sell?

If you have a quality reputation and record, then you can emphasize that the increase has been carefully thought through and it is only being taken to ensure continued quality. If you have a spotty record with the customer, then you should stress how the price increase will allow you to begin addressing some of the issues in question by allowing you to improve the overall quality of service they have been receiving. Naturally, it is important to make sure all comments are backed with a commitment to follow-through.

5. Will the customer raise an issue with the price increase?

Be prepared to show documentation of how your costs have escalated and how other companies are experiencing the same increases. (An example is the increasing cost of oil, which has forced any company that uses petroleum in the manufacturing or transportation of goods to most likely increase prices.)
When having this discussion, be sure to show empathy for the customer, but remain firm in what you're saying. If the customer senses any hesitation on your part, they will likely try to exploit it in the form of a price concession from you.
Also, be prepared to share steps that your company has taken in an attempt to avoid a price increase. This can include ways you've already cut costs or how the price increase is the only way to maintain the quality and service the customer expects. A final point to emphasize is the time lag between this price increase and the previous increase. Having information available concerning the rate of inflation during that specific time period may also help diffuse the issue.

6. Why does the customer buy from you anyway?

Knowing this will allow you to reinforce these points when talking about the price increase. You should also have ready at least two key needs of the customer that your product or service satisfies. Be sure all of your strategic information about the customer is up-to-date before a price increase is announced.

7. How much business is at risk from the customer?

We can sometimes get carried away thinking that if we raise prices, we'll lose the customer, even though this is rarely the case. Think through what steps the customer would have to take to move to another vendor. Many times the work involved in moving is not worth the effort, and thus the business is less at risk than thought.
Now that you have a price increase strategy mapped out, let's have a look at actually presenting the price increase to your customers. On the next page, Mark Hunter presents tips for presenting a price increase.

COMMENT: If the price increase, we as a consumer have to make sure that every time we want go for a shopping, we have already list down what are the important things that we have to buy. Avoid from buy unnecessary things because it full of wastage.